The Goal

To show different pillars of our audience/customer base revealing their inner innovator.

My Role

My role in this was huge and I’m grateful for the experience and opportunity. I co-directed these photoshoots and worked on this from the concept up. We went through rounds and rounds of concepting and when we came to our final concepts, it was time to start production which feels like it’s close to over but in reality, it’s not. There’s so much that comes after the final concepts are chosen… choosing talent, set, locations… and more. I had been working on this particular project (OOH ads) since I started my tenure at DT and for this campaign, I was able to have a ton of creative choices with the initial concepts and photo shoot. So what you’re seeing in the final images are plenty of my creative decisions and probably the project I’m most proud of.

Later, when I switched teams, I was still a consultant for this project; especially when it came to production and even found a new efficient way to upsample these images.

Credits

Associate Creative Director - Cam Todd

Associate Creative Director - Angele Davidson

Senior Art Director - Felipe Villela

Jr. Art Director - Michelle Celedon

Photographer - Bryan Kuntz

Writer - Caroline Nelson

Account Manager - Sandra Reyes

The Goal

To speak to different pillars of our audience/customer base about the power of NOW and how our technology isn't waiting for the future, but rather already happening right now.

My Role

The design team for this campaign had switched due to org changes but since I had been working on these airport ads for about 4 years, I was not only a consultant this round, but an asset builder as well. Since I knew the ins/outs of the placements and all the history, I was a huge asset to the new team. I helped them build out and design everything they needed help with and provided thorough production support. In the midst of prepping the files for production, I even found a new efficient way to upsample the images (which made the account management team super happy :)).

Credits

Associate Creative Director/AD: Santa Hernandez Garcia

Copy Writers: Christin Workman & Cate Salony

Creative Director: Paige Gregory

Design Director: Megan Stohr

Consulting Associate Creative Director: Angele Davison

Asset Building Art Director: Michelle Celedon

Account Manager: Sandra Reyes

Executive Creative Directors: Joel Davis & Seth Perisho

Senior Producer: Megan Murray

Producer: Andreea Radulescu

CG/Production Partner: Framestore

The Goal

To showcase the XPS laptop family as a powerful yet, mobile for creators.

My Role

This was a new type of project for me and I’m saddened that I didn’t get to explore this role more. As an art director working on a product launch, this was one of the main focuses, the franchise page. The core design team concepted for the XPS laptop family. Once the partner selected their final concept, it was up to our team to help build some of the assets. This was not just production work but a matter of designing for how this family of laptops would be best represented on the page and how the expanded modules would look when clicked. The live page is active now where you can see those expanded modules as well. I’ve also linked to the deck which I laid out a bit differently than how I received it and it was shared with others as a good example of how to present these franchise pages to our partners. It was a huge part of the success for the workflow of this project.

Credits

Build Team Lead - Angele Davidson

Senior Art Director - Karina Prado

Jr. Art Director - Michelle Celedon

Writer - Caroline Nelson

Writer - Kate Clark

The Goal

To deliver a message in the DT identity and good design so that readers can digest the information quickly.

My Role

The WSJ ads account was one that was near and dear to my heart. Each ad was challenging but rewarding to see the end result, whether it’s online or Michael Dell posting it on Twitter! I was the only designer on this for just over two years and it was a very satisfying learning experience. Each time, the partner came to us with a brief and the writer and I would come up with 3-5 loose concepts in a very short time period. Occasionally, I would have to request proofs of multiple designs to see potential edits needed from a print perspective prior to the partner making a selection. I loved working on these and eventually moved on to different types of projects.

Credits

Account Manager - Sandra Reyes

Associate Creative Director - Cam Todd

Associate Creative Director - Angele Davidson

Art Director - Michelle Celedon

Writer - Caroline Nelson

Writer - Jonathan Miller

At TEL, this was our biggest project of the year. It is a conference that we participate in every summer in San Francisco. It is 6 months of planning and well worth the time.

The Goal

This was the first year with our new TEL logo so we wanted to stick with nothing but our primary colors which was green and cyan. We also wanted to show off the square as much as possible which stood for core technology.

My Role

This year, 2016, I led the design part of the project and am very happy with the outcome. Elements of the booth were designed by myself and one other designer. I rendered all the images as well as designed all the other assets below the booth. This is a ton of work and marketing materials for the company. I communicated with internal and external clients and made sure all deadlines were being met. I improved a process for asset approvals. I worked with the motion graphic designers to ensure video needs were being met. I also project managed all the assets and developed a project portfolio to keep track of metadata.

At TEL, this was our biggest project of the year. It is a conference that we participate in every summer in San Francisco. It is 6 months of planning and well worth the time.

The Goal

This year was our last year with the old TEL logo. Prior to our new identity guidelines, we didn't have any. Therefore we had to establish our own look and feel for this booth which was inspired by the multiple lines in the E of the logo.

My Role

This year, 2015, I contributed to the design part of the project and am very happy with the outcome. Elements of the booth were designed by myself and one other designer. I rendered these images of the booth as well as designed or gave feedback on all the other assets.

The Goal

To represent DT in an appealing way to anyone who might enter the building.

My Role

Oh, the lobby clings! One of my favorite end results! I love the way these turned out even though it was a rough ride. This was one of my first projects at DT - I had presented 3 concepts and the Austin born concept was the winner. Initially, I had stock photography but when it turned out that they weren’t large enough, we had to end up doing a small photoshoot of our own. Which, to our benefit, turned out even better than the stock photos!

Credits

Associate Creative Director - Cam Todd

Senior Art Director - Angele Davidson

Junior Art Director - Michelle Celedon

Writer - John Gorman

The Goal

To celebrate Hispanic Heritage Month with a variety of assets designed with DT’s identity.

My Role

Research the Hispanic culture to try to find ways to represent it visually.

Credits

Associate Creative Director - Cam Todd

Art Director - Michelle Celedon

Writer - Giselle Lagunas

These are 3 different small projects for social media uses.

The Goal

To show our DT identity and help our customers understand who we are.

My Role

The Earth Day gif is the finalized version and what went out into the world. I’m very proud of it since it has an emotional impact for such a short gif AND it ended up performing really well according to the analytics (I was told). Also, the timeline on this was extremely short. Scott, the writer, and I probably only had a couple days to concept ideas and this was out the next week. In the end, this project was short and small but very sweet.

Credits

Associate Creative Director - Cam Todd

Junior Art Director - Michelle Celedon

Writer - Scott Rostohar

The Holiday gif is also something I’m proud of. This was very early on in my tenure and I wanted to see if I could use some 3d skills I had learned at a previous job. This concept was chosen and well received. It was widely used throughout the company for different assets.

Credits

Associate Creative Director - Cam Todd

Jr. Art Director - Michelle Celedon

Lastly, the emoji stickers were the most challenging of the three. Something like these had never been designed before so we really had to think about how we wanted to come across in that space. It was for our recruiters who were trying to engage with an audience of early college years, 18-24, in the Asian region. So, research for this had to be thorough. In the end, these were also well received in the area it launched and still used to this day (I was told).

Credits

Associate Creative Director - Cam Todd

Senior Art Director - Angele Davidson

Jr. Art Director - Michelle Celedon

These are a variety of print and web materials that were used to deliver certain messages to the audience.

The Goal

Follow brand guidelines for all messaging and use design skills to match the look and feel when something is not in the guide book.

My Role

ATX Flood Safety just rebranded in 2018 so it was very important for all messaging to have the same look and feel. As a designer who has worked heavily with marketing departments, I know how impactful it is to establish a good identity with your audience so it was my role to do so from a visual standpoint.

The Brief

1.) Development of a concept(s) for a piece of Marketing Collateral. Assume this is the first round of presenting your concept(s) to the stakeholder – your copy can be “greeked” and any visuals (photos/illustrations) can be FPO. It will be your choice on the proposed finished size of the piece(s), but keep in mind that Austin Energy is a department of the City and we look for creativity without having overly large budgets.

2.) A presentation of your design(s) to the interview panel where you will explain the design(s) as well as the creative rationale and design process.

Austin Energy has a SUMMER SAVINGS program designed to:

– Educate customers on Austin Energy’s resources for energy usage monitoring and management to reduce the volume of high energy bill phone calls to Austin Energy’s Customer Care Center, to increase customer satisfaction and to increase the number of customers using the Austin Energy web app.

– Empower customers to make behavior changes to reduce their summer energy bills, which may include rebate program participation.

– Reinforce Austin Energy corporate messaging, that our customer driven and community focused approach means we want to help customers have affordable electric bills.

– Target Audience for the campaign: Residential customers, homeowners, renters

– Call to Action: Enjoy summer savings with Austin Energy’s tools and tips

The Goal

To create a user friendly and navigable site for employees to manage their training.

My Role

I designed everything below the banner. The triangle banner was an asset created by my fellow designer, Jacki Moulin. I researched about UI design including what the best user friendly rules are for forms. I stayed within TEL identity guidelines and worked with developers to ensure execution.

The Goal

To create a look and feel and maintain it for all assets of the Easter Seals Dia De Los Muertos Festival.

My Role

I led the design part of the Easter Seals Dia De Los Muertos Festival for two consecutive years. This was a volunteer project that I enjoyed working on so much and am grateful for the opportunity. The skull art was an asset that they have been using for years and was handed over to me to work with. I changed the colors of it to match the look and feel of my design for the festival. They needed plenty of graphics for the festival including print banners, social media ads, posters, and signage. I also worked very closely with the event manager to ensure all needs were being met. 

The image of the website is actually a working website that I built while taking courses at Austin Coding Academy. 
Click here to view working responsive website.

The Goal

To design a poster and postcard for the Indigo to Shibori Art Exhibition that was hosted in the TEL Gallery.

My Role

I designed these assets which were inspired by the artwork that was given to me to work with. I researched Shibori and learned about the process and history to come up with the design. The 4 triangles with Shibori art in them were images that were handed over to me from the artist. I cropped them and tried to create something beautiful, just like Lynne Brotman's work. I communicated with the artist, event managers and managed production to make sure all deadlines were met.

This event signage was for someone very close to me. I purchased the animals, changed some of their colors and designed a look and feel that matched what the client was looking for. This was a personal project that I ended up loving.

The Goal

To design digital published infographics that readers will find easy to read and digest information quickly.

My Role

Research to learn about data visualization. Work closely with analysts to truly understand the information being presented. Analyze data to determine the best design possible for readers.